Data Post Brief Analysis
The majority of the data collected was strictly
rhetorical data, the only numerical data that was collected was to keep count
of which of the each defined rhetorical devices appeared and when.
All four YouTube videos shared the same Premise Modifier
of ‘Facts’Truth.’ Meaning that the already agreed upon argument is that “You’re
not a bad person if you buy Harry Potter.”
Premise Modifier I defined as Emotional Closeness was
present in all four YouTube videos as well, creating arguments that were close
to the heart of the listeners and to the speakers. Within the first three
videos six total instances of Severance appeared. Two of which were Child
Structures, Personal and Ideological Severance. These devices were used to
separate certain aspects of the videogame, Hogwarts Legacy, from certain
aspects of the creator, JK Rowling.
Slippery Slope was mentioned three times in this
analysis. Slippery Slope is defined as a good or bad action that inevitably
leads to or creates a bad ending. One Slippery Slope addressed the slope from
Rowling’s transphobic tweets to the cancelation and boycott Hogwarts Legacy.
The other two slopes addressed the purchase of Hogwarts Legacy and how the purchaser
of it would be considered bad if they did so. Those two instances were not said
in a statement of fact, or cause but in a statement of description. All three
instances were used to describe how specific actions turned into something bad,
over time.
In the Final Video the speaker took a very personal
and close approach to their argument using Emotional Closeness as their main
and only reason made in justification of purchase. They did, however, touch on
many things such as Need and Want regarding the purchase of Hogwarts Legacy.
Which allows us to explore Want, Need and Luxury Needs as defined previously in
this analysis alongside Maslow’s Hierarchy of Needs.
All Reddit Posts were considered to be their own
arguments, although they shared common premises and premise modifiers. Each
Reddit had a Premise of Fact/Truth. The overall Premise Modifier of these
responses is Interpretation, which is further defined as Specific Choice,
choosing between alternatives. This means that if someone did not agree with
the statement, of ‘you’re not a bad person if you buy Hogwarts Legacy’ that is
Premised by Fact/Truth, that they would only have two options, following the
rejection of the statement. Those two options would be being a bad person or
not being a bad person. Not being a bad person does not mean being a good
person.
Across all Reddit responses, there were four total
instances of Avoidant Outcome Stages, which is a Child Structure further
defined from Stages, If A to D is hard then let’s try B and maybe things will
be different. Avoidant Outcome Stages is defined as the avoidance of D(bad),
completely, through B. Within the Reddit posts, this structure was only present
to avoid support for Rowling through royalties.
There were four instances of Negative Redundancy,
which is the Child Structure to Redundancy. Negative Redundancy is defined,
still, as action or non-action being followed by a lack of effect. These
structures were present in the discussions that addressed Rowling receiving
money. For example, “Rowling is getting paid whether I buy the game or not.”
All four instances were used to encourage the purchase of Hogwarts Legacy,
under the pretense that in doing so, or not, would not affect the amount of
money Rowling received, or that Rowling already had.
The two instances where Premises were used to defend
the interest, purchase, and enjoyment of Hogwarts Legacy were both defined as
Emotional Closeness. However, one existence of Emotional Closeness also
addressed Wants, Needs, and Luxury Needs. This poster stated, “For some people
Hogwarts was an integral escape from misery that they disappeared into.” This
adds to the idea that humans don’t only have basic needs, such as water, food,
clothing, and shelter. They also have basic emotional and psychological needs.
Slippery Slope was mentioned four times within these
posts and in all instances indicated the Slope that started from a purchase of
Hogwarts Legacy and ended in the support of JK Rowling.
The discussions following the four instances of
Prestige Comparison in this section, however, indicate that those comparisons
were made to gain further support for Rowling. Through comparing Rowling in,
Response 3, to Nick Carter, a rapist, then following with, “Should we all just
instantly stop listening to his music?” creates this understood idea that ‘if
worse people are still supported, we can support JK Rowling because she’s not
as bad.’
Severance, the separation from art and artist, was
present once in this portion of the analysis but the questions this specific
instance raised need to be explored and defined. Response #6 used Severance,
Prestige Comparison, then Prestige to argue that even though Rowling is bad,
she did some amazing things. Severance was used to indicate that the poster had
separated the art from artist, in relation to JK Rowling and the creation of
Hogwarts Legacy. They then followed with Prestige Comparison, comparing Rowling
to Bill Cosby or Kevin Spacey. Then Finally, used Prestige to praise the
effects of JK Rowling’s’ work, stating that Rowling had,” set a new bar and
essentially defined the modern young adult genre of books…” and that Rowling,”
invented something much bigger than herself that has taken on a life of its
own.”
Severance, which is used to separate the art from its
creator, is normally done so with the understanding that the artist did
something wrong, in the eyes of society. If severance was being used on Rowling
but then being followed up by Prestige and the celebration and praise of her
accomplishments as a writer brings to light the question of, at what point does
separating the art from the artist not apply anymore? And are separations of
art and artist only done when the artist has acted in a way that is not
accepted by society resulting in the cancelation of the artist? If so, why was
this poster able to praise Rowling?
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