We see what we say

 

We see what we say 

Written By Mireia Bustamante 

What is echo chambering? 

In echo chambering, individuals surround themselves with information, opinions,  and ideas solely based on their adamant beliefs. In this environment, individuals are shielded from alternative points of views or diverse perspectives that can potentially challenge our existing beliefs. 

Echo chambering is often used in social media algorithms, and many platforms like Instagram, Youtube, and TikTok in particular personalize content based on the users' interests. Past behaviors create a feedback loop where apps only show content based on previous searches, likes, and viewed media. 

Echo chambers can reinforce common ground, but they also can contribute to the spread of misinformation and fake news. People are more likely to spread information contributing to their beliefs. 

Where do we see it? 

We see it all around us, first of all. For example, in a political discussion group on a social media platform, like Facebook, Twitter, or discord, i.e. where people share similar political views and beliefs. In these groups, members share news articles, opinions, and other humorous post's that go with their political beliefs and opinions while ignoring other points of view. 

Echo chambering is not just platform discussions. It can be passed down generationally from the people who were around you when you were growing up. In my social media and society class, we discussed how residents in California get offended when people call others "ma'am' or 'sir' but to Texans, it is proper etiquette and respectable for someone to say it to others. Look at this and see that people grow to fit into personalized standards fitted by them or by others. Another example is when individuals only consume news and information from sources that align with their existing beliefs and opinions. For instance, suppose a person holds conservative political views. In that case, they may only watch news channels that cater to conservative audiences, such as Fox News, and only follow social media accounts that share conservative viewpoints. They may also actively seek out content that confirms their biases, such as articles and videos that criticize liberal policies and politicians. As a result, this person may really encounter alternative viewpoints and perspectives that challenge their beliefs. They may become increasingly entrenched in their conservative worldview, and less open to compromise or negotiation with those who hold differing opinions. They may also be more susceptible to misinformation, as they are less likely to fact-check and verify the information they receive. In this way, echo chambering can lead to a reinforcement of existing biases and a narrowing of one’s worldview. It can also contribute to a breakdown in civil discourse and social cohesion, as individuals become less willing to engage with those who hold differing opinions. 

Negative Effects of Echo Chambering 

Echo chambering has several negative effects that can have significant consequences on individuals and society as a whole. Here are a few examples:

1.  Narrow-minded worldview: When individuals only surround themselves with people who share their beliefs, they are less likely to encounter diverse perspectives and alternative viewpoints. This lack of exposure to differing opinions can lead to a reinforcement of existing biases and a failure to critically evaluate one’s own beliefs. This can be particularly problematic in political contexts, as individuals may become more extreme in their views and less open to compromise or negotiation.

2. Spread of misinformation: Echo chambering can also lead to the spread of misinformation. When people only consume news and information that confirms their pre-existing beliefs, they are less likely to fact-check and verify the information they receive. This can lead to the spread of false or misleading information, as people may be more willing to accept information that confirms their biases, even it if is not accurate. 

3. Polarization: Echo chambering can contribute to a breakdown in civil discourse and the formation of polarized political factors. When individuals only interact with those who share their views, they may become less tolerant and understanding of differing opinions. This can lead to the creation of ideological bubbles, where individuals are only willing to engage with those who share their beliefs.

4. Lack of empathy: Echo chambering can also contribute to a lack of empathy and understanding for those who hold different opinions. When individuals only surround themselves with people who share their beliefs, they may struggle to understand the perspectives and experiences of those who hold different beliefs. This can lead to a lack of empathy and understanding, which can contribute to social divisions and conflict.