First identify your goal for Facebook. Is it web traffic? Increased sales? Brand awareness? What ever it is write it down, and begin to track its metrics. Hold up - what are metrics?? Measurable data to keep records. This way you can evaluate your strategies effectiveness.
First things first. Your content calendar. As you are in this beginning phase, start posting, see what your audience thinks. Begin posting 2-5x a week and go from there.
I like to follow the 80/20 rule. 80% entertainment, engagement, information, and 20% promoting your brand/ business. This way you are not constantly shoving BUY, BUY, BUY down your audiences throat.
Post ideas-
1.Tutorials
2. Share industry related content
3. Share user generated content ( more on how to gain and collect this later)
4. Post videos
5. Post clips and links to your blog (if you have one)
6. Share branded content- design thru canvas, animated graphics.
7. Post infographics
8. Announce deals and offers
9. Share content from other accounts
10. Post trending memes, and relate them to your brand.
11. Share product reviews.
12. Post answers to FAQ's.
13. Create a themed series.
Content calendar ideas
Monday- Meet the team
Tuesday- At home easy recipe
Wednesday- Blog post
Thursday- infographic
Friday- Product spotlight ( to warm up those weekend shoppers)
Saturday- Show us Saturday- (to gain UCG)
Sunday-
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