I'm just going to say it bluntly, If you’re a business and you aren’t using social media as a marketing tool what are you doing??? No, like seriously….
The power of social media is truly remarkable. It is a way for brands/ businesses to connect directly with their audience which makes it more personable. As well as being able to connect with a wider audience which can boost new customers. So if you are a business you need to be using it towards your advantage, here are some tips for your platforms that can help boost your marketing game.
1. Who is your audience and what do they want from you?
You need to cater to the people that will actually buy from your business, when customers feel like they are being heard there is more of a chance that they will walk away with your product/ service.
2. What social media platforms do you want to use?
Depending on your audience, what platforms will help you the most with growth? If you’re catering to an older audience it would make more sense to use Facebook as your main platform instead of twitter. So deciding which platforms will be the most useful is important.
3. Be specific, what are your goals?
To make sure you are truly selling your business in the best way, make sure you are specific on your goals for your business. What do you want the outcome to be? What do you want your customers to walk away? Tell Them, customers love honesty.
4. Be Unique
What makes your business stand out? Customers want to feel special so how can you help that feeling? There are endless businesses on social media but how can you make yours stand out from the others? Use that creativity to bring people in.
5. Engage
Because social media can easily connect others, you need to engage with your customers. Talk to them, answer questions, use connection as a tool to further bring people in.
To bring it all together, your strategy on social media is crucial in todays age of marketing. If you really want to advance your business, using social media is the best way to go.
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