Our ability to create an identity on the social media platform, apart from our daily life, allows us to, in a way, be in control of how we go down in history. This strategic manipulation of our public image, based on what we choose to document from our daily lives is referred to as "Memory Work".
"Memory work", according to scholar Annette Kuhn, is our actively processing memories through tangible things that authenticate the events depicted. In other words, if there's no photos, it never happened. Memory work is purposeful and strategic, and allows us to create a narrative of our life, that we get to selectively curate from our experiences. We get to pick and choose from the good, bad, and ugly of our lives what we put on display for the world to see.
One major difference between pre-social media's memory work and how we archive our being now, is that in the past, your memories were more so reserved for those in your immediate circle, close friends and family, but now, you truly put your entire existence on display for the world to see.
Imagine if people living in the 19th century or before had social media, besides "important" historical figures, most of the media recounting the lives of ordinary citizens is likely lost or destroyed, and nobody today had such intimate relationships as to know those people personally. Without photos or writings, it is like those people never existed. If the everyman had access to social media, our perceptions of those people long gone would likely be drastically different.
I often run into the account that used to be owned by my friend who overdosed two years ago, every time it pops up it fills me with chills, and I will likely never unfollow the account, despite the face that I know it will never post again. In the past, your interactions with the deceased would, for the most part, be confined to your memories, slowly fading away as the years went by, but now, it is much easier to see what was documented of those who have passed lives, and how you interacted with them when they were here.
When I come across my friends old instagram account, it's much different than just thinking of them after having been to their funeral, where everybody just recounts their sappiest moments, choosing to spin a narrative based on their perspective of the person, trying to be "respectful" of their memory. I can see my old comments clowning on his poses and captions, I see things that he posted that I found "cringey" or goofy, I see who my friend chose to portray himself as, and I find that to be much more of a genuine way to remember, than fading memories of a sugarcoated, tense death ceremony.
It's a funny world we live in where it becomes a dilemma when you come across a dead person's instagram account, and it flashes through your mind "well, they aren't going to post anymore...I could make my follower ratio look way better.." What are we supposed to do with the accounts of those who have passed away? It is futile and depressing to try and maintain a posting schedule for the deceased, because there's now a finite amount of pictures and things to remember them by, the dead lack the ability to take selfies in the casket, no more content will ever be produced. To comment "rest in peace, miss you" on the final posts of the deceased on their birthdays or death dates seems to be a modern form of visiting their gravestone to pay respects. Death on social media is a very interesting and new facet of the human experience, and how this will affect the future historical account in the long run has yet to be seen.
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