We all know how the world has been taken over by social media. But how can you hoist your business up to the top of this storm? In this article I will give you 5 tips that can help you do so. Through vast research I have collected different opinions from scholars, such as Nathan Jurgenson, and my own opinions to create the 5 practices to follow that will help you boost your social media presence as a business.
5) KEEP YOUR MESSAGE CONSISTENT
When reaching out to your customers on platforms it is imperative to always have the same message from your business. You only have a short amount of time with each viewer so keeping your message the same will help your audience get the point of your business and what your motives are. Short and sweet is always the best way to go. But don’t be afraid to hyperlink more in-depth resources about your company because, you never know when someone wants to read more in depth!
4) CHOOSE YOUR PHOTOS WISELY
Believe it or not, sometimes a lower quality image tells a better story. High resolution focuses on one subject, while a lower quality image tends to invite the audience to create their own idea of what is going on according to Nathan Jurgenson. Always have your intent in mind and chose your image quality accordingly to get the best message you can across. Maybe even incorporate your photographer into some of your pictures to create a more personable experience to help you connect with your audience.
3) CONNECT ALL OF YOUR SOCIAL MEDIAS TOGETHER
This goes along with being consistent, but it is important to interlink all your social medias. You could advertise for each application on other applications to try and get more followers on each platform. If you keep them consistent and almost interchangeable you can avoid any confusion from platform to platform!! Some tips to draw in various customers to other platforms would to be to host a poll on Instagram. No other platforms really allow you to do this so you could advertise your Instagram poll on Facebook to bring them over to your other platform! With this poll you could get your consumers more involved and give them a say on what products you possibly produce!
2) ASSIMULATE YOUR “SELFIE”
Social media is ultimately a snapshot of you and your business. Essentially a selfie is a manufactured snapshot of how you want to be presented to the world. As you are posting on social media you have this brochure of your business on constant display. So, assimilating this according to exactly how you want it is very important. Charles Horton Cooley has a great quote that depicts this “I am not what I think I am and not what you think I am; I am what I think you think I am”. View other social medias that are similar to your business and look at some things they have done and bounce ideas off of their ideas! Be creative and try new things will your followers to develop a more unique “selfie”.
1A & B) CONNECT WITH YOUR AUDIENCE
Honestly this is a two-part tip because your audience is the BIGGEST PART OF YOUR SOCIAL MEDIA PRESENCE. Your audience is your consumer, and it is imperative to connect with them on all levels. The two biggest ways are-
· Let them know that you are a real person too. Connect with them, introduce yourself and why you created this business. People are more likely to respond positively to companies if they know who is running it! For example, when social media influencers create a business, it normally takes off and pretty fast! Their audience has been following them for so long that they can recognize the face on their screen so, when this person decides to follow their dreams of course they want to support them because THEY KNOW THEM, and they truly want to support you. Be vulnerable with your audience and show them that you are a real person trying to make ends meet.
· The second level of connectivity that is imperative to making your business boom is to actively engage with your audience. Whether it is creating polls to get them involved in your next product drop, or even just actively responding to comments on your page you will see a major impact when you treat each person like a real person and not just another follower. Ohana means family so treat them with Ohana.
With all of this being said I think that if you utilize these tips that I have gathered you can dramatically increase your business on social media. Try it out yourself and implement these into your social media marketing and let me know how it goes!!
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