Digital Advertising

Digital Advertising is a concept that is not nesessarily rooted in a concrete history of data. Digital Advertising has only been around as long as the Digital age has. For the most part, nailing down a consumer on a digital platform has been hit and miss. While certain ads go the musical route, or some go the comedy route, the fact remains that not all ads are going to yield the same attention. Some ads may be done to the best of it’s ability, but if you show it to someone in the middle of a YouTube video and force them to watch the entire thing, some people may get aggravated. Personally, I don’t think it’s the type of ad, I believe it’s the placement in most cases. With our intimacy with social media growing, ads come along and have gotten closer than ever before. Now it seems like everywhere we look, there is an ad being thrown in our face. Ever since the birth of Social Media platforms, consumers have seen ads grow in their complexity, and now they have turned into an ugly beast that is on everything we click. No matter the website, you will always see an ad. Of course, my least favorite type of ad is the non-skippable video ads these platforms force us to watch at times.

This picture here is a good example of pairing ads to videos that the consumer is viewing. In this case, this ad is set up to where it might warrant more positive reactions that simple grumbles. By pairing an ad that actually relates to the subject matter of the video, you make the consumer a little more at ease, and are possibly arming them with future tools. On the flip side of that, you could put an ad for the newest, most expensive gaming system on the market, and it is not going to be popular with all of your consumers. That is what makes Digital Advertising so complicated. No matter how good you are, you have no way to please everyone, so ad campaigns are taking hit, regardless of how well they are mapped out. With the fact aside that everyone can’t be pleased, I believe this is a solid way to go if these non-skippable ads are here to say. We are pinning our hope on the moral views of the companies in charge of the type of ad shown. I think it would ease the consumer and put these platforms back in a slightly more comfortable position. It is also a very good chance for these companies to give the consumer a break and actually do something with our best interests in mind.

As mundane as an Old Navy ad might seem people are far more likely to get aggravated. The reasoning is because the ad has nothing to do with the type of video they are watching. As you scroll through the videos on YouTube’s page after a search, when you click on a video, you don’t want your interest in that video to be suspended for 15 seconds while you are forced to watch an ad that provides no interest to you. Jeans are such a mundane and simple thing, and I think it is those mundane type things that aggravate consumers more than anything. The non-skippable ads that have rolled onto YouTube are still a source of controversy and aggravation from their many consumers. As far as anyone can tell, they have no intention on changing this feature, and consumers are just going to have to deal with being interrupted. Another Social Media platform that has jumped on this wagon is Facebook. Though, their ads feel a lot more like spam in the middle of their videos. At first, the ads would cause the video itself to mess up, which angered a lot of people. With talks of having Social Media regulated, these hiccups sure didn’t help the unrest that was growing amongst the consumers.

In conclusion, regardless of how well done an ad is, everyone is not going to be fully satisfied. If these platforms need to be proactive and at least tweak these types of ads if they aren’t going to change them. Recently, it’s been a lot of what is best for the platform, and not nesessarily what is best for the consumer. If ads were tailored to be a bit more user friendly, there wouldn’t be such a split in the hostility of the consumer. Some consumers could care less about the ads, while others are ready to drop social media all together because of it. Regardless of what side you’re on, it’s time to realize that these ads are getting a bit out of control, and they need to be regulated in some fashion. Whether that be the platforms themselves overhauling them, or to put some sort of governing body in place that regulates what these platforms can do.

 https://www.disruptiveadvertising.com/video-advertising/youtube-advertising/

https://www.vabulous.com/wp-content/uploads/2017/09/youtube-non-skippable-ad.png