Virality and Spreadability

Given from what we have covered in the past few sets of our class sessions, something that really had sparked my interests in terms of how we fluctuate as a given social media society through all of our platforms had been the variations of media reposts/shares/re-tweets through the two different functions on each ends of the spectrum.

I think for what I see from my day to day media as well as many others would likely agree in my generation at least, this analysis of the two would hold concise enough in order to reveal how we make these decisions now at the touch of buttons literally... These two different functions being Virality and Spreadability. To understand both of the two would be a final step in comprehending what kind of content one views and how it truly affects them whether through a pure entertainment paradigm or of an emotional appeal. If the rhetoric of a piece of content given from a particular social movement or an individual public figure that already has much more social credibility than average but the message is so moving to an individual who cares what is the underlying messages within the text of the content, then spreadability is in affect. If the standard is the opposite of that extent, as to where an individual barely takes into account what the texts would really mean to them, and they are just intrigued by the mere points of existential factors such as lust, fame, glamour, or any of the standards in society that make us drool rather than have rational thought, then this is an account of virality.


A prime example as to what we could use for spreadability, where there is that truest impact to someone's life, or an impact made that is cut through deeper emotional power could be the account that shares nothing but the kindest acts, political social movements, and recognizing the corruptness and up-brings the scrutiny that many political leaders in total deserve to be under. This is account is NowThisNews. The account is highly recognized through their Facebook statuses and the relevance that is token notice towards several times to events and cultural awareness's that are not always on the spotlight. The platform that is heavily utilized from the account is possibly chosen towards Facebook because the demographic of people that they want specific responses out of, would be proficient through that particular platform rather than of any other such as Twitter or Instagram that are now formalized for virality necessities if any necessities at all.

https://nowthisnews.com/

Virality on the other hand, i'm going to leave it much more simplistic, I do not think it needs further explaining rather than what we are given from some shots as such...

https://www.tubefilter.com/2019/01/15/instagram-most-like-post-twitter-most-retweeted-egg/

Now, as profane as this is towards the housekeeping of a "cleaner social media" per se and comical at the same time, virality works through this basis to where it does not need in depth thought at any other level than it's initial and only initial intrigue towards its audience or any given individual that the content is laid out in front of. Not everyone is a "virality junkie" but everyone at some extent will be accustomed to a basic level of virality as we are all consumers of existential numbers of majority movements.

Altogether, our content is produced in masses and copied ideologies from other posts. These posts that are mirrored in any sense were once at a level of shooting their shine through spreadability or virality. Both are on two different parts of a social media spectrum of popularity in terms of how they function but both effective in terms of how they gain traction from audience. At any degree of what an audience member of the content produces comprehension of, they still will do as the please with the content due to either formation of sharing.