So after reading Chapter 5, We learned a lot about 'the uncertainty principle'. It is hard for companies to predict how their products will do. The chapter also talks about how we are in the era for digital sharing. It talks about 'humor' and 'parody and references'. In my opinion, I think the commercial entertainment levels has decreased throughout the last few years. So I am kind of curious to see what kind of digital ads or such catches our eyes the most? I decided to ask some of my friends questions about advertisements. I asked each friend a total of three questions.
First Question:
What kind of advertisement is the best if you are wanting to get your money’s worth? (what kind of advertisement do you think is the most effective?)
Second Question:
What type of commercials do you think have the biggest impact on people?
Third Question:
What is your favorite commercial and why?
The first friend I asked is Bella. She is nineteen and attends school at Texas Lutheran University. I asked her- What kind of advertisement is the best if you are wanting to get your money’s worth? She believes that the advertisements on social media are most effective. She does not think commercials have the biggest impact on people anymore because most people have Netflix which does not have ads or people have Hulu which has little to no ads. “The only time people watch actual TV now days is when there is some kind of big event on. For example, the Super Bowl!”
The next question I asked her was- What type of commercials do you think makes the biggest impact on people? Bella thinks that commercials that have humor included in them probably get the most attention. The commercial that came to mind to her was a Baked Beans with astronauts from 2016. https://www.youtube.com/watch?v=eZgD89VYkVc
The last question I asked her was what her favorite commercial is. She said her favorite commercial is the “Puppy monkey baby” commercial for Mountain Dew. https://www.youtube.com/watch?v=6n_K6wuC5cw
The next friend I asked is Katelyn. She is eighteen and also attends school at Texas Lutheran University. The first question I asked was what kind of advertisement do you think is most effective? She thinks the most effective type of advertisement would probably be a commercial but it would have to be a very short commercial like a “gimmick”. She thinks it is helpful to have shorter commercials over longer commercials because if it is a shorter commercial someone is more likely to watch the whole commercial and collect all the information rather than a longer commercial where someone might just fast forward through the commercial.
The next question I asked her was, what category of commercials do you think have the biggest impact on people? She said commercials that include parodies; commercials with a lot of famous people and includes popular music. A example she came up with was the Steve Carell and Cardi B pepsi commercial that happened this year in the super bowl. https://www.thisisinsider.com/steve-carell-cardi-b-pepsi-super-bowl-ad-video-2019-1
The last question I asked her was what her favorite commercial is. She said her favorite commercial is the Tide commercial with the dad and the daughter playing dress up and playing outside in the costumes.
The next friend I asked was Brittany. She is nineteen and also attends school at Texas Lutheran University. The first question I asked Brittany was what kind of advertisement do you think is most effective? She said that she thinks the ads on YouTube are pretty effective because you are not able to skip the ads so you are forced to watch them. The next question I asked her was what category of commercials do you think have the biggest impact on people? She said commercials that make contain “ETHOS” are probably ones that receive the most attention. I asked for examples and she said commercials that have dogs or ill children in hospitals. She said the SPAC commercials like https://www.youtube.com/watch?v=9gspElv1yvc receive a lot of sympathy and attention towards the cause and the foundation. The last question I asked her was what her favorite commercial was. She said her favorite kind of commercials was the dorito commercial. She specifically mentioned the commercial with the little boy who slaps the man and say’s “don’t touch my mama and don’t touch my doritos.”
During this experiment/questionnaire I asked them what category of commercials do you think have the biggest impact on people and then I asked them what their favorite commercial was and Bella was the only one that said humor was the best category of commercials when wanting to gather attention. The other girls all said that their favorite commercials were all funny but didn’t state that funny commercials are the best category of commercials.
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