Have you ever wondered why social media influencers are a thing? From famous Youtubers, Tiktokers and instagrammers to all media platforms, what makes people drawn to these influencers?
To start us off, what is an influencer ?
An influencer is defined as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
So how does that relate to us and how we use social media?
Social media can be used as many things but it is being transformed into a marketing dream. Every post is really just an ad for some type of product or service, with its users being the consumers/buyers.
This brings us into influencers. They are a tool for these platforms to be able to sell us things. By using people to show their products we feel like there is a more personable approach to buying things than if we were to see an ad on Tv. These influencers connect with their audiences by sharing details about their everyday lives with us. Im sure you’ve heard the clever line of “you guys aren’t just my followers but my friends”, this is just another way for followers to feel important which can lead to us buying more products.
Even though influencers are really just another tool to market products/services there is a strange connection we hold with them. Because they are everyday people we put a level of trust onto them, we believe them when they talk about products they actually love. Influencers are also important because they are able to voice things and create a community of like minded people. “To capitalize on engaged social media audiences, it’s important for brands to realize that social media platforms and digital influencers are not simply vehicles to distribute a brand’s message – they are actual communities with special sets of norms, values, and ways of communicating. Campaigns are most successful when companies recognize what makes every social community’s unique culture and niche interests”.
Social media influencers may seem like they have the easiest job in the world, but when you really look at it they are the bridge from buyers to companies and creating a unique space for everyone to be heard and seen when going online.
https://mediakix.com/blog/why-we-love-social-media-stars/
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